Vodafone teamed up with Aura and Wingman using wearable Hypertags to deliver tracks and wall papers of Aussie Hip Hop band “The Phrase” via Bluetooth at this Year’s MTV Snow Jam festival at Falls Creek, Victoria.
Punters braved the snow/rain to catch snowboarders pulling off awesome tricks on a 20-step staircase rail, a Dj Comp and to catch “The Phrase” who absolutely ROCKED!
Maybe they should have called it Rain Jam!
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