Go the Socceroos!

Regardless of the chilly weekend weather Aura and Jack Morton manned up on Saturday night to support Optus at the Socceroos football game.

Optus, a major sponsor of the Socceroos had its promo staff equipped with our Hypertags to deliver Socceroos branded mobile content to the hoards of fans passing through the gate entrance. It is a pity about 0-0 score!

Never mind because we also attended the Socceroos game in Melbourne on the following Wednesday - again armed with Hypertags - where we revelled in a 1-0 victory against Oman that qualified the Socceroos a place in the Asian Cup. Go the Socceroos!

MyMazda m-site expands

We have recently been working with Igloo for the launch of Mazda's CX-9 and CX-7 after their original launch almost two years ago.

Aura contributed to the mobile integration of the MyMazda m-site which was originally set up to show case the Mazda3. The m-site has since expanded and is now home to the Mazda MPS, CX-9 and CX-7.

The site has been designed to field competition entries, requests for e-brochures and test drives but also offers site visitors branded mobile downloads including wallpapers, screensavers and ringtones.

Grab your mobile and check out http://www.mymazda.mobi/

Sentosa gets its spook on!

The Sentosa Leisure Group has gone all out with Halloween this October, launching a month of SPOOKTACULAR activities on its Island Resort in Singapore.

We are partnering with Clear Channel to deliver an interactive mobile campaign over their outdoor furniture sites, which is supported by a Sentosa BlueZone on the island itself.

The network offers FREE eerie ringtones, spooky videos and scary wallpapers for those ‘daring’ enough to download.