BlueZones WiFi now compatible with iPhones

Interactive mobile marketing technology has taken a major step forward with the introduction of WiFi-based BlueZones. This means that iPhones and Blackberrys, which do not have the appropriate Bluetooth communications protocol, can now download branded content, movie clips, and redeemable vouchers and link to the BlueZones network. Agency, Tequila, contracted for the first use of a BlueZones Wi-Fi installation for a prelaunch campaign for the Nissan LEAF, an electric launching in 2011.

Mobile marketing course - 20% discount

Adam Dunne, CEO of AURA Interactive, will present the ADMA one-day course on Mobile Marketing and Advertising in Sydney and Melbourne on 2nd and 9th June respectively. Learn how to leverage mobile technologies and engage with consumers, the logistics of implementing mobile marketing campaigns and integrating into your marketing strategies. AURA has negotiated a 20% discount for all our clients. Mention when booking.
Course overview http://www.adma.com.au/data/portal/00000947/content/23530001263512453915.pdf