Retailers to spend $220.9 million on mobile this year

Retailers are flocking to mobile marketing, with 91 percent either having a mobile strategy in place or in the process of developing one, according to a new report from Shop.org. “I think the report very much speaks to the increasing convergence of channels,” said Fiona Swerdlow, head of research at Shop.org, Washington. “Mobile has evolved very quickly into a channel that retailers will continue to invest in, in response to consumer usage and demand.”