
Adshel now has 200 BlueZone hotspots permanently installed across their selected locations with high pedestrian traffic and extended dwell time around Australia’s capital cities, all inviting passing consumers to engage with the current campaigns. Over the recent summer months, commuters can download movie trailers, screensavers, ringtones and ticket vouchers for Fox Film’s latest release – Percy Jackson and Roadshow Films’ Sherlock Holmes. The BlueZones technology now provides the advertisers with detailed metrics that track the consumer interactions (detections and downloads) across the network.
“We have ways to track the end-user from when they are standing in the BlueZone at the poster site all the way through to redemption of the voucher at the point of purchase”
“We have ways to track the end-user from when they are standing in the BlueZone at the poster site all the way through to redemption of the voucher at the point of purchase”
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