AURA’s entry in the Global Mobile Marketing Awards for the SONY Quantum Code campaign was the most successful SONY (consumer electronics) film-driven promotion EVER in Australia. The campaign harnessed a potent mix of everything from mobile display advertising, SMS direct marketing, mobile video streaming and ad-supported zero rated mSites (free data), with user experiences tailored to handset capabilities as well as customised user experiences for each different mobile network. This included rich content downloads (free data), mobi-sodes, and QR-codes which were used for the first time in a major Australian promotional campaign.
All this combined with in-store POS and retailer-specific catalogue advertising plus social media applications, technology blogs, QR-code enabled print ads and a series of live events.
It smashed the already lofty sales records set by previous SONY film-based promotions – and. in doing so, defied the crippling impact of the global financial crisis on the Retail Sector in Q4 of 2008.
Subscribe to:
Post Comments (Atom)
Posts
No comments:
Post a Comment