A highly novel recruitment campaign for the Republic of Singapore Navy featured a mural of “navy life” posters in the Citilink Mall. Hidden somewhere in the mural was the image of a young navy recruit and passers-by were invited to download a game to their mobile to search for him and SMS his co-ordinates. Correct entries were eligible for great prizes. It was a novel and entertaining way to interest young people in a Navy career by encouraging them to look closely at all the posters.
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