Marketers unhappy with 'biased, award-hunting' digital agencies
Six in ten marketers say they are unhappy with the work of their digital agencies, according to a new survey. The study was commissioned by Nucleus Digital Strategy. It said that in response to the question: "Are marketers satisfied with their current digital services agency?", 59% said no. The Digital State of the Nation survey was based on "82 candid interviews with senior Australian marketers". said Nucleus. Marketers were also sceptical about the digital credentials of advertising agencies, with only 14% trusting their external digital marketing to ad agencies and 86% to specialist digital agencies.
Tuesday, March 1, 2011
Mobile phone advertising
No hang-ups about mobile phone ads
Australians are among the world's most tolerant nationalities when it comes to mobile phone advertising. Three in four Australians (75 per cent) are "somewhat or very comfortable'' with seeing ads on their phones - higher than their counterparts in some Asian markets (69 per cent), Europe (68 per cent) and America (63 per cent), according to a 14-country survey from mobile advertising network In Mobi. That may come in handy, since the mobile phone advertising market is estimated by PWC to grow 46 per cent from $26 million in 2010 to $37 million this year. .. The most common advertising format is still a dynamic banner ad at the bottom of the phone's screen, although some advertisers are delivering video ads where they do not risk using a consumer's download cap.
Australians are among the world's most tolerant nationalities when it comes to mobile phone advertising. Three in four Australians (75 per cent) are "somewhat or very comfortable'' with seeing ads on their phones - higher than their counterparts in some Asian markets (69 per cent), Europe (68 per cent) and America (63 per cent), according to a 14-country survey from mobile advertising network In Mobi. That may come in handy, since the mobile phone advertising market is estimated by PWC to grow 46 per cent from $26 million in 2010 to $37 million this year. .. The most common advertising format is still a dynamic banner ad at the bottom of the phone's screen, although some advertisers are delivering video ads where they do not risk using a consumer's download cap.
Mobile tipped to grow
Video and Mobile Capture 25% market share by 2014 Online advertising revenue will account for 25 per cent of the total advertising market by 2014, according to a recent research report ... mobile advertising is also predicted to grow from a small base of $9.9 million in 2010 to $46.4 million in 2015
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