Mobile phone advertising

No hang-ups about mobile phone ads
Australians are among the world's most tolerant nationalities when it comes to mobile phone advertising. Three in four Australians (75 per cent) are "somewhat or very comfortable'' with seeing ads on their phones - higher than their counterparts in some Asian markets (69 per cent), Europe (68 per cent) and America (63 per cent), according to a 14-country survey from mobile advertising network In Mobi. That may come in handy, since the mobile phone advertising market is estimated by PWC to grow 46 per cent from $26 million in 2010 to $37 million this year. .. The most common advertising format is still a dynamic banner ad at the bottom of the phone's screen, although some advertisers are delivering video ads where they do not risk using a consumer's download cap.