Are local brands not taking advantage of the new mobile platform

Apportunity knocks
Australian brands are missing a lucrative opportunity to reach consumers who are out and about and spending money, by failing to take advantage of apps for mobile platforms. Barrie Barton, founder of Right Angle creative studio, said local brands were behind the rest of the world in supporting apps that provide useful information to people on mobile devices, instead relying on traditional advertising on a home or office computer screen.