Mobile shopping sales volume to reach $9B in 2011: study

Mobile shopping is on the rise
A new study from InMobi reveals that mobile Internet users would rather shop using a mobile device than a personal computer or laptop. InMobi surveyed 15,000 mobile users in 14 countries about their shopping habits…“The really key finding is that mobile is going to cannibalize PC consumption,” said James Lamberti, vice president of global research and marketing at InMobi, San Mateo, CA. “This will have a big impact on marketers as they begin to leverage mobile in a way they aren’t doing today.”