Mobile Marketing Association Announces 2009 Global Award Finalists - AURA Interactive makes the finals in three categories

AURA worked with Mediaedge:cia to develop a campaign which ran over 32 days, through 225 interconnected BlueZones across three media channels (cinemas, shopping centres and Adshel outdoor sites).

The campaign achieved an overwhelming response interacting with over a million mobile phone owners and delivering a record number of movie-related downloads including video trailers, calendar alerts for movie launch, themed ringtone, screen savers and vouchers.

This impressive result was well above expectations and ensured an excellent ROI for Paramount plus some very useful analytics that were generated from tracking location-based consumer engagement, pathways and download preferences in real time.

"great way to drive box office sales, engage the consumer and measure consumer interactions across multiple media sites and all the way through to the point of purchase."
Cate Smith - Marketing Director, Paramount Pictures Australia

Go the Socceroos!

Regardless of the chilly weekend weather Aura and Jack Morton manned up on Saturday night to support Optus at the Socceroos football game.

Optus, a major sponsor of the Socceroos had its promo staff equipped with our Hypertags to deliver Socceroos branded mobile content to the hoards of fans passing through the gate entrance. It is a pity about 0-0 score!

Never mind because we also attended the Socceroos game in Melbourne on the following Wednesday - again armed with Hypertags - where we revelled in a 1-0 victory against Oman that qualified the Socceroos a place in the Asian Cup. Go the Socceroos!

MyMazda m-site expands

We have recently been working with Igloo for the launch of Mazda's CX-9 and CX-7 after their original launch almost two years ago.

Aura contributed to the mobile integration of the MyMazda m-site which was originally set up to show case the Mazda3. The m-site has since expanded and is now home to the Mazda MPS, CX-9 and CX-7.

The site has been designed to field competition entries, requests for e-brochures and test drives but also offers site visitors branded mobile downloads including wallpapers, screensavers and ringtones.

Grab your mobile and check out http://www.mymazda.mobi/

Sentosa gets its spook on!

The Sentosa Leisure Group has gone all out with Halloween this October, launching a month of SPOOKTACULAR activities on its Island Resort in Singapore.

We are partnering with Clear Channel to deliver an interactive mobile campaign over their outdoor furniture sites, which is supported by a Sentosa BlueZone on the island itself.

The network offers FREE eerie ringtones, spooky videos and scary wallpapers for those ‘daring’ enough to download.

Hypertags @ Snow Jam

Vodafone teamed up with Aura and Wingman using wearable Hypertags to deliver tracks and wall papers of Aussie Hip Hop band “The Phrase” via Bluetooth at this Year’s MTV Snow Jam festival at Falls Creek, Victoria.

Punters braved the snow/rain to catch snowboarders pulling off awesome tricks on a 20-step staircase rail, a Dj Comp and to catch “The Phrase” who absolutely ROCKED!

Maybe they should have called it Rain Jam!

Now live in Times Square, USA

American fashion retailer Victoria’s Secret has embraced Bluetooth marketing at their flagship NY stores.

Called Angel zones deliver valuable location based offers to customers. Young office workers who download a voucher at lunchtime share with their co-workers who race in to make a purchase before the voucher expires.

Quiksilver Pro 2009

Quicksilver have contracted AURA again for a second year to provide interactive digital solutions for the Quiksilver Pro at Snapper Rocks GOLD COAST 2009.

3 core technologies were deployed:

The flag ship Blue Zone® delivered downloads including Quiksilver branded content such as ringtones, wallpapers and LG wave of the day video’s as they happened.

Aura’s EyeZone was installed at the entrance to the merchandise tent creating a 2m x 3m interactive floor area where grommets and parents engaged enthusiastically emerging themselves into the Quiksilver spirit as they entered the merchandise tent.

A 42” interactive touch screen running with a very slick “look into the mind of “ Kelly Slater portal as part of the world first K9 exhibition that housed the world champs trophy’s memorabilia surfboards and other rare pieces.

Mazda @ Melbourne International Motorshow

For the first time this year at the Melbourne International motor show Mazda engaged Aura through agency Simon Richards to explore a new way to connect with visitors to their stand in a unique and memorable way.

Aura provided their global award winning solution – BlueZones®, across the stand delivering rich Mazda branded mobile content including ringtones, screensavers, videos and an mobile brochure (m-book) featuring the Next Generation Mazda3 free to visitors.

Over 3700 consumer requested downloads were delivered across the duration of the show ensuring that the Mazda brand extended into the hands of patrons and virally beyond the confines of the show.

Visit the Mazda m-site on your mobile www.mymazda.mobi

Sony Quantum Code 5 times finalist

Sony Quantum Code, developed by Euro RSCG with mobile integration managed by AURA is a standout finalist in this years’s AIMIA awards with nominations in 5 categories. The awards are made for excellence in digital content and services.

The Sony Quantum campaign, which was a clever integration of smartcodes, mobile video streaming, mobile advertising and messaging, has been nominated as a finalist in

• Best Advertising or Marketing
• Best Content integration
• Best Mobile Advertising
• Best Use of Social Media
• Best Word of Mouth, Peer-to-peer or Viral

Taking out the award for Best Use of Social Media and Best Word of Mouth, Peer-to-Peer or Viral