For the first time this year at the Melbourne International motor show Mazda engaged Aura through agency Simon Richards to explore a new way to connect with visitors to their stand in a unique and memorable way.
Aura provided their global award winning solution – BlueZones®, across the stand delivering rich Mazda branded mobile content including ringtones, screensavers, videos and an mobile brochure (m-book) featuring the Next Generation Mazda3 free to visitors.
Over 3700 consumer requested downloads were delivered across the duration of the show ensuring that the Mazda brand extended into the hands of patrons and virally beyond the confines of the show.
Visit the Mazda m-site on your mobile www.mymazda.mobi
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