Monday, May 4, 2009

Sony Quantum Code 5 times finalist



Sony Quantum Code, developed by Euro RSCG with mobile integration managed by AURA is a standout finalist in this years’s AIMIA awards with nominations in 5 categories. The awards are made for excellence in digital content and services.

The Sony Quantum campaign, which was a clever integration of smartcodes, mobile video streaming, mobile advertising and messaging, has been nominated as a finalist in
  • Best Advertising or Marketing
  • Best Content integration
  • Best Mobile Advertising
  • Best Use of Social Media
  • Best Word of Mouth, Peer-to-peer or Viral
Taking out the award for Best Use of Social Media and Best Word of Mouth, Peer-to-Peer or Viral

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