Quiksilver Pro 2009

Quicksilver have contracted AURA again for a second year to provide interactive digital solutions for the Quiksilver Pro at Snapper Rocks GOLD COAST 2009.

3 core technologies were deployed:

The flag ship Blue Zone® delivered downloads including Quiksilver branded content such as ringtones, wallpapers and LG wave of the day video’s as they happened.

Aura’s EyeZone was installed at the entrance to the merchandise tent creating a 2m x 3m interactive floor area where grommets and parents engaged enthusiastically emerging themselves into the Quiksilver spirit as they entered the merchandise tent.

A 42” interactive touch screen running with a very slick “look into the mind of “ Kelly Slater portal as part of the world first K9 exhibition that housed the world champs trophy’s memorabilia surfboards and other rare pieces.

Mazda @ Melbourne International Motorshow

For the first time this year at the Melbourne International motor show Mazda engaged Aura through agency Simon Richards to explore a new way to connect with visitors to their stand in a unique and memorable way.

Aura provided their global award winning solution – BlueZones®, across the stand delivering rich Mazda branded mobile content including ringtones, screensavers, videos and an mobile brochure (m-book) featuring the Next Generation Mazda3 free to visitors.

Over 3700 consumer requested downloads were delivered across the duration of the show ensuring that the Mazda brand extended into the hands of patrons and virally beyond the confines of the show.

Visit the Mazda m-site on your mobile www.mymazda.mobi

Sony Quantum Code 5 times finalist

Sony Quantum Code, developed by Euro RSCG with mobile integration managed by AURA is a standout finalist in this years’s AIMIA awards with nominations in 5 categories. The awards are made for excellence in digital content and services.

The Sony Quantum campaign, which was a clever integration of smartcodes, mobile video streaming, mobile advertising and messaging, has been nominated as a finalist in

• Best Advertising or Marketing
• Best Content integration
• Best Mobile Advertising
• Best Use of Social Media
• Best Word of Mouth, Peer-to-peer or Viral

Taking out the award for Best Use of Social Media and Best Word of Mouth, Peer-to-Peer or Viral