Singapore Navy interactive recruitment

A highly novel recruitment campaign for the Republic of Singapore Navy featured a mural of “navy life” posters in the Citilink Mall. Hidden somewhere in the mural was the image of a young navy recruit and passers-by were invited to download a game to their mobile to search for him and SMS his co-ordinates. Correct entries were eligible for great prizes. It was a novel and entertaining way to interest young people in a Navy career by encouraging them to look closely at all the posters.

BRUT scores major hit on Adshel mobile

Pharmacare’s BRUT became the first FMCG product to run a campaign on Adshel’s Bluetooth network in March. People passing-by selected Adshel locations in Sydney and Melbourne were invited to download a short clip to their mobile featuring one of five different “Man codes” which focused on innate behaviour patterns that ”real men” live by. The campaign exceeded expectations when 25,000 clips were downloaded over two weeks, representing an opt-in rate of 27%. As well as being a success for BRUT, the opt-in rate showed the growing consumer interest in interacting with the Adshel network. Opt-in was twice as high as Adshel’s initial, similar weighted campaign 6 months ago. With more than 600,000 handsets detected, the campaign delivered 4 times the reach of earlier results.

Nomophobia – soon a thing of the past

Quickcharge Media, the company providing Australia's first network of mobile phone charging kiosks, has formed a partnership with Aura Interactive to integrate BlueZones into the kiosks that will shortly be located at major locations and events. The kiosks provide a 10 minute emergency charge for $2, will charge 50% quicker than a regular charger and are compatible with most phones. While waiting for the recharge, phone owners will be able interact with the digital screen on the kiosk to download location-based information, branded content, giveaways and product vouchers to their mobile. The kiosks will provide the host location with the opportunity to earn commissions.

BlueZones WiFi now compatible with iPhones

Interactive mobile marketing technology has taken a major step forward with the introduction of WiFi-based BlueZones. This means that iPhones and Blackberrys, which do not have the appropriate Bluetooth communications protocol, can now download branded content, movie clips, and redeemable vouchers and link to the BlueZones network. Agency, Tequila, contracted for the first use of a BlueZones Wi-Fi installation for a prelaunch campaign for the Nissan LEAF, an electric launching in 2011.

Mobile marketing course - 20% discount

Adam Dunne, CEO of AURA Interactive, will present the ADMA one-day course on Mobile Marketing and Advertising in Sydney and Melbourne on 2nd and 9th June respectively. Learn how to leverage mobile technologies and engage with consumers, the logistics of implementing mobile marketing campaigns and integrating into your marketing strategies. AURA has negotiated a 20% discount for all our clients. Mention when booking.
Course overview http://www.adma.com.au/data/portal/00000947/content/23530001263512453915.pdf

SONY promotion defies the GFC

AURA’s entry in the Global Mobile Marketing Awards for the SONY Quantum Code campaign was the most successful SONY (consumer electronics) film-driven promotion EVER in Australia. The campaign harnessed a potent mix of everything from mobile display advertising, SMS direct marketing, mobile video streaming and ad-supported zero rated mSites (free data), with user experiences tailored to handset capabilities as well as customised user experiences for each different mobile network. This included rich content downloads (free data), mobi-sodes, and QR-codes which were used for the first time in a major Australian promotional campaign.

All this combined with in-store POS and retailer-specific catalogue advertising plus social media applications, technology blogs, QR-code enabled print ads and a series of live events.

It smashed the already lofty sales records set by previous SONY film-based promotions – and. in doing so, defied the crippling impact of the global financial crisis on the Retail Sector in Q4 of 2008.

We're in good company

AURA has been named in the Deloitte Touche Tohmatsu’s Technology, Media & Telecommunications Industry Group as one of the Technology Fast 500 Asia Pacific Program. The Program recognizes technology companies that have achieved the fastest rates of annual revenue growth in Asia Pacific during the past three years.

Luxury bikes and cars on show

Honda promoted its new motorbike at the Sydney Motorcycle Show and Lexus engaged with consumers at the Brisbane Tennis Open. What did they have in common? Both companies used BlueZones to download branded content to event patrons.

State of the art digital signage

Mobile marketing and its impact on digital signage
Technology prognosticators have been saying for some time that this decade will be the decade of mobility. Judging by the events of the past couple of months, it would appear that the prognosticators may be right, and that those within the digital signage industry need to take serious note. Excerpt from Digital Signage Today

Next generation mobile marketing

How Young consumers react to Bluetooth-enabled advertising
Short message service (SMS) advertising has received considerable attention in marketing literature...by contrast, however, academic circles have largely ignored Bluetooth-enabled advertising...The reason Bluetooth deserves more attention from researchers - is simply: Bluetooth mobile technology offers marketers a unique opportunity to reach people in location-specific areas...without the cost and complexity of SMS and MMS,
Excerpt from Journal of Advertising Research UK
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Telstra engages with fans at Tamworth Music Festival

Working with Naked Communications, AURA engaged visitors to the Tamworth Country Music Festival by giving them opportunities to generate videos of their favourite artists. A coded marker was issued to patrons as they arrived at the Telstra Marquee, allowing them to generate the video on a giant video wall.

Hong Kong Airport Duty Free engages with travellers

Following the success of the Estee Lauder sampling last year, the BlueZones at Hong Kong International Airport now have a new sampling campaign for Lancome. Promoted with digital signage and static posters, people wandering through the Duty Free area are invited to download a voucher to be redeemed at retailers in the precinct.
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Mobile ad campaigns 5 times more effective than online: InsightExpress Study

Digital marketing research firm InsightExpress found that mobile ad campaign norms were 4.5 to 5 times more effective than online norms. The Mobile InsightNorms Study …included a comparision of mobile media types and verticals to the effect of online advertising, and these findings continued to show the power of mobile as an advertising channel.

BlueZones Plus – we link with digital signage

The new BlueZones plus product is embedded in large interactive digital screens. Consumers select the product or service that interests them on the touch screen and then download relevant branded information and other fun activities. BlueZones Plus can reach a wider area of passers-by and allow consumers to choose the download content that is relevant to them.

Another successful finalist with AIMIA

After being a winner in the past two years of the The Australian Interactive Media Industry Association awards, known affectionately as the Amys, we are on track for more success by being nominated as a finalist in 3 categories : ‘Best Mobile Advertising or Marketing’; ‘Best Mobile Product or Service’; ‘Best Export Achievement’.

Paul McCarthy, AIMIA Awards Judging Chair, commented, “The fact our detailed scoring system has generated a larger number of finalists per category reflects the growing strength of the digital media projects being submitted.”

Adshel now live across all CBDs

Adshel now has 200 BlueZone hotspots permanently installed across their selected locations with high pedestrian traffic and extended dwell time around Australia’s capital cities, all inviting passing consumers to engage with the current campaigns. Over the recent summer months, commuters can download movie trailers, screensavers, ringtones and ticket vouchers for Fox Film’s latest release – Percy Jackson and Roadshow Films’ Sherlock Holmes. The BlueZones technology now provides the advertisers with detailed metrics that track the consumer interactions (detections and downloads) across the network.
“We have ways to track the end-user from when they are standing in the BlueZone at the poster site all the way through to redemption of the voucher at the point of purchase”