Retailers to spend $220.9 million on mobile this year

Retailers are flocking to mobile marketing, with 91 percent either having a mobile strategy in place or in the process of developing one, according to a new report from Shop.org. “I think the report very much speaks to the increasing convergence of channels,” said Fiona Swerdlow, head of research at Shop.org, Washington. “Mobile has evolved very quickly into a channel that retailers will continue to invest in, in response to consumer usage and demand.”

Mobile shopping sales volume to reach $9B in 2011: study

Mobile shopping is on the rise
A new study from InMobi reveals that mobile Internet users would rather shop using a mobile device than a personal computer or laptop. InMobi surveyed 15,000 mobile users in 14 countries about their shopping habits…“The really key finding is that mobile is going to cannibalize PC consumption,” said James Lamberti, vice president of global research and marketing at InMobi, San Mateo, CA. “This will have a big impact on marketers as they begin to leverage mobile in a way they aren’t doing today.”

Shoes.com: 85pc of purchases come from mobile Web, not apps

SAN FRANCISCO – A Brown Shoes Co. exec at the Mobile Shopping Summit said that 85 percent of mobile purchases come from the shoes.com mobile site and not its applications, proving that retailers should focus on having a Web presence before jumping on the app bandwagon. According to Pete. Hogan, Vice President of e-commerce, the company’s long-term mobile strategy will involve the use of HTML5 to provide a richer experience to consumers on their mobile devices.

Transport Ticketing Sectors on Track

This report investigates the opportunity for mobile ticketing within the transportation sector, providing a detailed examination of the Airline, Rail and Metro/bus markets.The 2011-2015 Forecast suite includes: the number of mobile bar coded boarding passes delivered; transaction frequencies; the number of mobile phone users who book and purchase airline tickets; metro bus ticket transaction volumes; and rail ticket transaction values.

Mobile Transport Ticketing Taking Off

One in every seven bar coded boarding passes worldwide will be delivered to passengers' mobile devices within 2 years, according to the latest forecasts from our new report. This is over double the rate of last year and comes as mobile technology and especially smartphones are having a rapidly growing impact on the airline industry.
Juniper Research

Walmart’s hefty investment in mobile lends legitimacy to the space

With the news that Walmart will acquire mobile and social commerce firm Kosmix, the big-box retailer became the latest of several large brands last week demonstrating a healthy commitment to the mobile space by investing heavily in related acquisitions or new business. EBay’s decision to acquire Where, Groupon’s deal for Whrrl and Visa’s launch of a mobile deals business – as well as the Walmart news – all point to the growing recognition by big brands that mobile is a force to be reckoned with.

Are local brands not taking advantage of the new mobile platform

Apportunity knocks
Australian brands are missing a lucrative opportunity to reach consumers who are out and about and spending money, by failing to take advantage of apps for mobile platforms. Barrie Barton, founder of Right Angle creative studio, said local brands were behind the rest of the world in supporting apps that provide useful information to people on mobile devices, instead relying on traditional advertising on a home or office computer screen.

Get a good digital agency

Marketers unhappy with 'biased, award-hunting' digital agencies
Six in ten marketers say they are unhappy with the work of their digital agencies, according to a new survey. The study was commissioned by Nucleus Digital Strategy. It said that in response to the question: "Are marketers satisfied with their current digital services agency?", 59% said no. The Digital State of the Nation survey was based on "82 candid interviews with senior Australian marketers". said Nucleus. Marketers were also sceptical about the digital credentials of advertising agencies, with only 14% trusting their external digital marketing to ad agencies and 86% to specialist digital agencies.

Mobile phone advertising

No hang-ups about mobile phone ads
Australians are among the world's most tolerant nationalities when it comes to mobile phone advertising. Three in four Australians (75 per cent) are "somewhat or very comfortable'' with seeing ads on their phones - higher than their counterparts in some Asian markets (69 per cent), Europe (68 per cent) and America (63 per cent), according to a 14-country survey from mobile advertising network In Mobi. That may come in handy, since the mobile phone advertising market is estimated by PWC to grow 46 per cent from $26 million in 2010 to $37 million this year. .. The most common advertising format is still a dynamic banner ad at the bottom of the phone's screen, although some advertisers are delivering video ads where they do not risk using a consumer's download cap.

Mobile tipped to grow

Video and Mobile Capture 25% market share by 2014 Online advertising revenue will account for 25 per cent of the total advertising market by 2014, according to a recent research report ... mobile advertising is also predicted to grow from a small base of $9.9 million in 2010 to $46.4 million in 2015